Geofencing has been around about as long as GPS systems. Later it was used to help track livestock and such. Nowadays, businesses can use geofencing to market their businesses to consumers who are in their near vicinity.Geofencing technology uses radio frequencies, GPS, and Bluetooth beacons to communicate between your business and prospective customer’s smartphones.

Geofencing

Using geofencing for advertising and marketing is not a new concept. But, it’s popularity has skyrocketed with the number of mobile devices in the world. That’s because geofencing makes use of signals from prospective customer’s mobile devices to trigger marketing and advertising techniques. For example, if you own a pizza shop, and you’re using geofencing marketing, your passersby might see an ad for your pizza in their social feed when they next log in.

Geo-Conquesting

Geo-Conquesting works in the same technical way that geofencing works—using GPS, Wi-Fi, Bluetooth, and radio frequency to show advertisements to customers when they are in a particular vicinity or location. But, the difference is in how a business uses it to target their customers and prospects.

Instead of showing ads to customers when they are in your store, with geo-conquesting, you show them ads and notifications when they are at the location or within the vicinity of a competitor.

For example, if you own a coffee shop, you might set up a geo-conquesting ad to direct traffic from your competitor’s coffee shop located a block away to your coffee shop.

Geo-Conquesting Best Practices

Our digital advertising and geofencing specialists are experts at geo-fencing. We help our customers through each step of geo-conquesting ad setup an creation, and even through implementation and optimization.

Setup

First, we work with you to find competitive locations that you’d like to target. We also ensure that all the right technologies are in place for successful geo-conquesting advertising to happen.

Design and Development

Next, you’ll work hand-in-hand with our expert designers and development team to create killer messaging and design to entice your prospects away from a competitor and entice them towards your location.

Implementation and Optimization

Finally, we’ll run the campaigns for you, but we won’t stop there. We’ll collect data on your geo-conquesting efforts and make optimizations based on that insight. That way, your campaigns improve constantly.